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Source is one of the dimensions (along with medium, campaign, and channel) for reporting and analyzing how people found your website. Source tells you where the message was seen. For example, a source of ‘google’ would indicate that someone found your website after searching on Google. Source can be used in combination with medium for more granular insights. For example, a source of ‘google’ and a medium of ‘cpc’ would be reported for paid clicks from your Google Ads campaigns. See also medium.

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