Definition:
The net % of customers that a business retains over a given period. If a company started last quarter with 100 customers and then lost ten customers over the same period, its retention rate would be 90%.
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The net % of customers that a business retains over a given period. If a company started last quarter with 100 customers and then lost ten customers over the same period, its retention rate would be 90%.
« Back to Glossary Index
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