Not Set

Definition:

Not set can be seen in a number of different reports and indicates that a particular piece of information is not available within the report. For example, the city report not set means that Google Analytics could not determine someone’s exact geographic location when they accessed your website. While not set in the acquisition reports, can occur when a campaign tagged URL hasn’t been entirely constructed (for example, if ‘source’ isn’t defined, it will be displayed as not set within the report).

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