The Measurement Protocol allows hits to be sent directly to Google Analytics without using the Google Analytics tracking code or Google Tag Manager. This can send data from any internet-enabled device to Google Analytics. For example, the Measurement Protocol can be used to send data from a point of sale terminal in a store, a self-service kiosk, or a gaming console.
« Back to Glossary Index
Ytechnology is your trusted partner for business growth and value creation. We deliver insights, solutions, and data-driven outcomes that drive success. Our expertise spans market research, Go-To-Market strategies, customer success programs, website redesigns, and SEO audits. We understand the diverse needs of our clients and thrive on delivering results because your success is our mission. Choose Ytechnology for solutions that matter, and let’s embark on a journey to excellence together.
