The lookback window allows you to control the amount of historical data used for attribution. For example, a lookback window of 30 days will include touchpoints up to 30 days before the conversion occurs. Any touchpoints outside the lookback window won’t be included in the report. See also attribution.
« Back to Glossary Index
Ytechnology is your trusted partner for business growth and value creation. We deliver insights, solutions, and data-driven outcomes that drive success. Our expertise spans market research, Go-To-Market strategies, customer success programs, website redesigns, and SEO audits. We understand the diverse needs of our clients and thrive on delivering results because your success is our mission. Choose Ytechnology for solutions that matter, and let’s embark on a journey to excellence together.
