Default Channel Grouping

Definition:

Google Analytics will automatically classify source and medium combinations into marketing channels. For example, if someone clicks an ad on Google search results to visit your website, the source would be ‘google,’ and the medium would be ‘cpc’. Your reports automatically classify this source and medium combination as ‘Paid Search’. Common classifications include ‘Organic Search’, ‘Paid Search’, ‘Email’, ‘Organic Social’, and ‘Paid Social’. See also medium and source.

« Back to Glossary Index

Ytechnology is your trusted partner for business growth and value creation. We deliver insights, solutions, and data-driven outcomes that drive success. Our expertise spans market research, Go-To-Market strategies, customer success programs, website redesigns, and SEO audits. We understand the diverse needs of our clients and thrive on delivering results because your success is our mission. Choose Ytechnology for solutions that matter, and let’s embark on a journey to excellence together.

Visit Us

Useful Links

I consent to the use of following cookies:

Necessary

Marketing

Analytics

Preferences

Unclassified

Cookie Declaration About Cookies

Necessary (1) Marketing (1) Analytics (2) Preferences (0) Unclassified (2)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Domain	Purpose	Expiry	Type
YSC	youtube.com	YouTube session cookie.	54 years	HTTP

Name	Domain	Purpose	Expiry	Type
_gid	ytechnology.co	Google Universal Analytics short-time unique user tracking identifier.	1 days	HTTP
_ga	ytechnology.co	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP

Name	Domain	Purpose	Expiry	Type
_gat_gtag_UA_227862918_1	ytechnology.co	---	Session	---
_ga_4LXRKBHBBX	ytechnology.co	---	2 years	---

Default Channel Grouping

Definition:

Visit Us

Useful Links

Tools

Resources