Bounce rate

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refers to a digital marketing term used in web traffic analysis. Marketers use bounce rate to calculate the percentage of visitors leaving their site before interacting on the page or viewing other web pages. The formula used to calculate the bounce rate is the time a visitor spends on the site. The bounce rate provides marketers with insight into the effectiveness of the site. A high bounce rate lets the marketer know that loading time is slow, or the site does not engage its visitors.

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