Average Engagement Time

Definition:

tells you how much time people spend on your website or app. This metric is calculated by dividing the total time by the total number of users. To calculate time, a user needs to spend at least one second on a page, and Google Analytics only counts the amount of time when the browser is visible (time is not counted when the browser or tab is hidden or minimized). See also user engagement and average engagement time per session. (The Ultimate Google Analytics Glossary – 2022 Edition – Loves Data).

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Average Engagement Time

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