Acquisition

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Definition:

You can understand how people find your website using the Acquisition reports. The reports present data based on the source and medium of your users, along with other acquisition dimensions. There are dedicated reports for your paid traffic from Google Ads, organic traffic from Google (if you have linked your Google Search Console account), social network traffic, and custom campaign tags. (The Ultimate Google Analytics Glossary – 2022 Edition – Loves Data).

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