What Does It Mean?
2
- 2FA
3
- 301 Redirect
- 302 Redirect
4
- Marketing 404 Error
a
- Marketing A/B Testing
- A/B testing
- A Records
- AB Testing
- Accessibility
- Accordions & Expanding Content Areas
- Account-based marketing (ABM)
- Account growth
- Accounting method
- Accounting period
- Accounting practice
- Accounts payable
- Accounts receivable
- Accounts receivable turnover
- Accrual
- Accrual accounting
- Accrual Basis Accounting
- Acquisition
- Actionable insights
- Active Users
- Ad extensions
- Add-on
- Adjusted Net Worth
- Adobe XD
- Advertising Features
- Affiliate
- Marketing Affiliate Marketing
- Affiliated Group
- Affinity map (or affinity diagram)
- Affordances
- Agile
- Agile UX
- Ajax
- AJAX
- Algorithm
- Algorithm Change
- Algorithm Refresh
- Algorithm Update
- Algorithm Updates
- Alignment
- Alt Attribute
- Marketing Alt-Text
- Alt Text
- Amortization
- AMP
- Analysis
- Analytics
- Analytics Events
- Marketing Anchor Text
- Angular
- Animation design
- Apache
- API (Application Programming Interface)
- APIs
- Artificial Intelligence (AI)
- Asset Allocation
- Assets
- Attention
- Attribution
- Audience
- Audit
- Authenticity
- Author Authority
- Authority
- Auto-Installer
- Average Engagement Time
- Average Engagement Time per Session
- Average Order Values
- Average position
b
- B2B
- B2B digital marketing
- B2B2C
- B2C
- B2C Digital Marketing
- Back-End Development
- Backend
- Marketing Backlink
- Backlinks & Linkbuilding
- Backups
- Baidu
- Balance sheet
- Balance Sheet
- Balance Sheet or Statement of Financial Position
- Bandwidth
- Bank statement
- Bankruptcy
- Banners
- BANT
- BANT (Budget, Authority, Need and Time)
- Basic accounting
- Baskets
- Battle cards
- Behavioral Modeling
- Marketing Behavioral Targeting
- Below the Fold
- Beta testing
- Bing
- Bing advertising
- Bing webmaster tools
- Black Box
- Black-hat
- Black Hat
- Black hat SEO
- Blacklisting
- Blog
- Book value
- Bookkeeping
- Bootstrap
- Bot
- Bounce
- Marketing Bounce Rate
- Bounce rate
- Brainstorming
- Branches
- Marketing Brand Awareness
- Brand awareness
- Brand equity
- Brand identity
- Brand loyalty
- Brand Personality
- Brand Recognition
- Branded Keyword
- Branded Resources
- Marketing Bread Crumbs
- Breadcrumb
- Breadcrumb Navigation
- Breadcrumbs
- Break-even Analysis
- Break-even point
- Breakpoints
- Brochure Sites
- Broken Link
- Broken Link/404
- Browser
- Business Activity
- Business intelligence (BI)
- Business owner
- Marketing Business To Business (B2B)
- Marketing Business To Consumer (B2C)
- Buyer
- Buyer enablement
- Buyer journey
- Marketing Buyer Persona
- Buyer persona
- Buyer personas
- Buying process
c
- C Panel
- Cache
- Cached Page
- Caching
- Calendar year
- Marketing Call to Action (CTA)
- Call to Actions
- Campaign Name
- Campaign Tags
- Canonical Element
- Marketing Canonical Tag
- Canonical URL
- Capital Gain
- Capital Leases
- Capital Market
- Card sorting
- Marketing Cascading Style Sheets (CSS)
- Case study
- Cash accounting
- Cash and Cash Equivalents: This
- Cash basis
- Cash-basis Accounting
- Cash equivalents
- Cash flow
- Cash Flow
- Cash Flow Statement
- CDN
- Challenger sale
- Change History
- Channel
- Chart of accounts
- Chat bot
- Checkboxes and Radio Buttons
- Checkout
- Marketing Churn Rate
- Citation
- Click Bait
- Click Depth
- Click Maps
- Click through rate
- Marketing Click-Through Rate (CTR)
- Marketing Click-To-Open-Rate (CTOR)
- Clickstream analysis
- Client Acceptance Tests
- Client ID
- Client-side
- Cloaking
- Closed Won–Lost
- Closing Plan
- Cloud hosting
- CMS
- Co-Citation
- Coaching
- Code To Text Ratio
- Cognitive load
- COGS (Cost of goods sold)
- Collateral
- Command-Line Interface (CLI)
- Comment Spam
- Comparative Analysis
- Comparison
- Competition
- Competitive analysis
- Competitive intelligence
- Competitor analysis
- Compiling
- Compound Interest
- Configurable Template
- Configure – Price – Quote software (CPQ)
- Connected Site Tags
- Consistency
- Content
- Content Delivery Network (CDN)
- Content Group
- Content is King
- Content Links
- Marketing Content Management System
- Content Management System (CMS)
- Content management system (CMS)
- Content marketing
- Content upgrade
- Contextual enquiry
- Marketing Conversational & Brand Building Content
- Conversational intelligence (CI)
- Conversational Intelligence Technology (CI)
- Marketing Conversion
- Marketing Conversion Rate
- Conversion rate
- Conversion Rate Optimization
- Marketing Conversion Rate Optimization (CRO)
- Marketing Cookie
- Cookies
- Core Update
- Core Web Vitals
- Corporation (C-corp.)
- Correlation
- Marketing Cost Per Acquisition (CPA)
- Marketing Cost Per Click (CPC)
- Cost-Per-Click (CPC)
- Cost Per Thousand (CPM)
- Marketing Cost Per Thousand Impressions (CPM)
- Marketing Cost To Acquire A Customer (CAC)
- CPA (certified public accountant)
- cPanel
- CPC
- Crawl Budget
- Crawl Error
- Crawlability
- Crawler
- Crawling
- Critical business issue (CBI)
- CRM
- CRM Integration
- Cron Job
- Cross-Selling
- CSP
- CSS
- CSS Attribute
- Current assets
- Current Assets
- Current liabilities
- Current Liabilities
- Custom Definitions
- Custom Dimension and Custom Metric
- Customer acquisition cost
- Customer Acquisition Cost
- Customer Acquisition Cost (CAC)
- Customer-Centric
- Customer experience
- Customer experience (CX)
- Customer Experience Management
- Customer Journey
- Customer lifecycle
- Customer lifetime value
- Marketing Customer Lifetime Value (CLTV) or Lifetime Value (LTV)
- Customer Lifetime Value (CLV)
- Customer Pain Point
- Customer Performance Indicator (CPI)
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Customer Success
- Customer Success Story
- Customization
d
- Dark UX
- Data
- Data Import
- Data Retention
- Data Stream
- Database
- Database Migration
- Databases
- Days Payable
- Days Receivable
- DBA
- De-index
- Dead-End Page
- Deal closing
- Debit
- Debtors
- DebugView
- Decision maker
- Decision matrix
- Dedicated
- Dedicated Hosting
- Deep Link
- Deep Link Ratio
- Default
- Default Channel Grouping
- Default Reporting Identity
- Demand generation
- Demographics
- Deprecated
- Depreciation
- Design debt
- Design deliverables
- Design patterns
- Design sprint
- Design system
- Design thinking
- Device ID
- Diary study
- Digital marketing
- Digital marketing advertising
- Digital marketing attribution models
- Digital marketing automation
- Digital marketing campaigns
- Digital marketing channels
- Digital marketing dashboard
- Digital marketing funnels
- Digital marketing goals
- Digital marketing KPIs (Key Performance Indicators)
- Digital marketing metrics
- Digital marketing plan
- Digital marketing proposal
- Digital marketing qualified lead
- Digital marketing report
- Digital marketing segmentation
- Digital marketing services
- Digital marketing strategies
- Digital marketing tactics
- Digital marketing tools
- Digital Sales Room
- Dimension
- Direct
- Direct Competitors
- Direct traffic
- Direct Traffic
- Directory
- Disavow
- Discovery
- Display network
- DMOZ
- DNS
- DNS Editor
- Do-follow
- Doctype
- Document Type Definition (DTD)
- Dofollow
- DOM
- Domain
- Domain Age
- Domain Authority
- Domain History
- Domain Name
- Domain Name System (DNS)
- Domain registrars
- Doorway Page
- Double-entry bookkeeping
- DoubleClick for Publishers (Google Ad Manager)
- DPI & PPI
- Drag and Drop
- Marketing Drip Marketing
- Dropdown
- Dropdown Menu
- Drupal
- DuckDuckGo
- Duplicate Content
- Dwell Time
- Marketing Dynamic Content
- Marketing Dynamic Retargeting
e
- E-A-T
- E-Commerce
- E-commerce
- EBITDA
- Ecommerce
- eCommerce
- Ecommerce Purchase
- Editorial Link
- .edu Links
- Effectiveness
- Efficiency
- Email automation
- Marketing Email Automation/Autoresponders
- Email Forwarder
- Email list
- Email list segmentation
- Email marketing
- Email Service Provider (ESP)
- Emotional intelligence (EI)
- Empathy
- Empathy map
- Empowerment
- Enablement Charter
- End of Life
- End user
- Engaged Sessions
- Engagement Metrics
- Marketing Engagement Rate
- Engagement rate
- Enhanced Measurement
- Equity
- Ethical design
- Event
- Event Count
- Event Count per User
- Event marketing
- Event Parameter
- Events per Session
- Marketing Evergreen Content
- Exit rate
- Expand
- Expenditures
- Expense
- Expense ratio
- Experience management
- Extensible Markup Language (XML)
- Extension
- External Link
- External links
- Eye tracking
f
- Facebook Ads Manager
- Facebook advertising
- Facebook Audience Insights
- Facebook Business Page
- Facebook live
- Facebook Messenger Bot
- Marketing Favicon
- Featured Image
- Featured Snippet
- Features snippet
- Fidelity
- Figma
- File Transfer Protocol (FTP)
- Financial accounting standards board
- Financial position
- Financial reporting
- Financial statements
- Financial transactions
- Findability
- First Link Priority
- First Page
- First user Medium
- First User Source
- Fiscal year
- Fixed cost
- Fixed Element
- Flat design
- Focal Point
- Focus group
- Follow/No-Follow
- Footer
- Footer Link
- Footer Navigation
- Forecasting
- Forms
- Marketing Friction
- Front-End Development
- Frontend
- UI design Full-stack designer
i
- UI design interaction design
f
- Functions & Features
g
- GAAP (generally accepted accounting principles)
- Gamification
- Gatekeeper
- Gatsby
- General ledger
- Marketing Geo-Targeting
- Geolocation
- Gestalt principles
- Git
- GitHub
- Global Site Tag (or gtag.js)
- GNU License
- Go-to-Market
- Go-to-market strategy
- Google Ads
- Google Ads
- Google algorithm
- Google analytics
- Google Analytics
- Google Dance
- Google Hummingbird
- Google Looker
- Google My Business
- Google Optimize
- Google Panda
- Google Panda Algorithm
- Google Penguin
- Google Penguin Algorithm
- Google Pigeon Update
- Google RankBrain
- Google Sandbox
- Google search console
- Google Search Console
- Google Search Quality Rater Guidelines
- Google Signals
- Google Tag Manager
- Google Trends
- Google Webmaster Guidelines
- Googlebot
- .gov Links
- GPM%
- Gray Hat
- Grid system
- Gross profit
- Growth
- Guarantor
- Guest Blogging
h
- Hard-Coded
- Marketing Hashtag
- Header
- Heading
- Headless Website
- Headline
- Heatmap
- Hero Header
- Heuristics
- Hick's law
- Hidden Text
- Hilltop
- Hilltop Algorithm
- Hit Rate
- HITS Algorithm
- Homepage
- Horizontal
- Host/Hosting
- Hotjar
- Hotlinking
- Hover State
- How Might We (HMW)
- Hreflang tag
- hreflang Tags
- .htaccess File
- HTML
- HTTP
- HTTP headers
- HTTP Status Code
- HTTPS
- Hub Page
- Hyperlink refers
- Hypertext access(.htaccess)
- Marketing Hypertext Markup Language (HTML)
- HyperText Markup Language (HTML)
i
- Ideal Customer Profile (ICP)
- Ideation
- iFrame
- Image File Names
- Image Filetypes
- Image Licensing
- Marketing Impression
- Impression share
- Impressions
- Inbound Link
- Inbound marketing
- Inclusive design
l
- language
i
- Income statement
- Income Statement
- Income tax
- Index
- Indexability
- Indexed Page
- Indexing, Spiders/Robots & Crawling
- Information architecture
- Information Architecture
- Information Architecture (IA)
- Information Retrieval
- Initiative
- Input Fields
- Input/Output Operations per Second (IOPS)
- Insights
- Inspect
- Instagram Advertising
- Instagram stories
- Instagram TV
- Intelligence
- Interaction design (IxD)
- Interest rate
- Internal Link
- Internal Linking
- Internet Message Access Protocol (IMAP)
- Intuitive design
- IP Address
- Ips
- IPv4
- IPv6
- IRS (Internal Revenue Service)
- Iterative design
j
- Marketing Javascript
- JavaScript
- JavaScript (JS)
- Joomla
- Journal entry
- Journey
- jQuery
- JSON
k
- Key Performance Indicator (KPI)
- Marketing Key Performance Indicators (KPIs)
- Marketing Keyword
- Keyword Cannibalization
- Keyword Density
- Keyword phrases
- Keyword Prominence
- Keyword prominence
- Keyword research
- Keyword Research
- Keyword Stemming
- Keyword stemming
- Marketing Keyword Stuffing
- Keyword stuffing
- Keywords
- Keywords/Search Terms
- Kick-off
- Knowledge gap
- Knowledge Graph
- Knowledge Panel
- KPI
l
- LAMP
- Land
- Land and Expand
- Marketing Landing Page
- Landing page
- Landing page optimization
- Laravel
- Latent Semantic Indexing (LSI)
- Layout
- Marketing Lead
- Lead
- Lead Magnet
- Leadership
- Lean UX
- Learning and Development (L&D)
- Learning Management System (LMS)
- LEMP
- Letter Spacing
- Liabilities
- Library
- Lien
- Lifetime Value (LTV)
- Lightboxes
- Lightweight/Clean Code
- Limited Liability Entities (company/partnership)
- Limited Partnership
- Line Height
- Line of Business (LOB)
- Link
- Link Bait
- Link Building
- Link Equity
- Link Farm
- Link Juice
- Link profile
- Link Profile
- Link Stability
- Link Velocity
- Links, Internal
- Liquidity
- Listening Skills
- Live streaming
- Loading Speed
- Local SEO
- Localhost
- Log File
- Log File Analysis
- Long-Tail Keyword
- Marketing Long-Tail Keywords
- Long tail keywords
- Long-term liabilities
- Longtail Search Terms
- Lookalike audience
- Lookback Window
- Looker Studio
- LSI
m
- Machine Learning
- Magento
- Main Navigation
- MAMP
- Management accounting
- Manual Action
- Map pack
- Map Pack
- Margin
- Market value
- Marketing Marketing Funnel
- Marketing-qualified Lead (MQL)
- Markup
- Material Design
- Maturity
- Measurement ID
- Measurement Protocol
- MEDDIC
- MEDDIC / MEDDPICC
- Media Queries
- Medium
- Mega-Menus
- Mental model
- Mentoring
- Meta Data
- Marketing Meta Description
- Meta descriptions
- Meta keywords
- Meta Keywords
- Marketing Meta Tag
- Meta tags
- Meta Tags
- Metadata
- Metric
- Metrics
- Microcopy
- Mobile advertising
- Mobile first index
- Mobile page optimization
- Mockup
- Mockups
- Modal
- Modules/Sections/Boxes
- MOZ
- MVP
- MVP (Minimum viable product)
- MySQL
n
- Navigation
- Need
- Negative SEO
- Negotiation
- Negotiation Plan
- Net assets
- Net income
- Net profit
- Net Promoter Score (NPS)
- Net Worth
- New Algorithm
- New User
- Newsletter Signup Integration with MailChimp
- Nginx
- Niche
- Niche marketing
- Noarchive Tag
- NoFollow
- Nofollow Attribute
- Nofollow links
- Noindex Tag
- Noncurrent assets
- Normal Annual Sales
- Normal Gross Margin
- Nosnippet Tag
- (not provided)
- Not Set
o
- Objection (Handling)
- Objectives & Key Result (OKR)
- Off-Page SEO
- On page SEO
- On-Page SEO
- Onboarding
- Marketing Open Rate
- Open-Source
- Operating expenses
- Operating Leases
- Operations
- Opportunity
- Orchestration
- Organic
- Organic Search
- Organic search traffic
- Orphan Page
- Outbound Link
- Outbound marketing
- Outbound or External
- Owner’s equity
p
- Padding
- Marketing Page Speed
- Page speed
- Page Titles
- Page View
- PageRank
- Pageview
- Pagination
- Paid advertising
- Marketing Paid Search
- Pain Point
- Pain-points
- Paradox of specificity
- Parallax
- Parallax Scrolling
- Partnership
- Pay per click(PPC)
- Payment Gateway
- PBN
- Penalty
- Permalink
- Persona
- PHP
- PII (Personally Identifiable Information)
- Pinterest advertising
- Pinterest marketing
- Piracy
- Pixel
- P&L (Profit and Loss Statement)
- Plugin
- Pogo-sticking
- Portfolio
- Position
- PPC
- PPC (Pay Per Click)
- Present value
- Primary Activity
- Principal
- Privacy
- Private Blog Network (PBN)
- Private Login Areas
- Problem statement
- Process
- Processing Enquiries
- ProcessWire
- Product knowledge
- Product roadmap
- Productivity
- Profit
- Profit & Loss Statement
- Profit Margin
- Profitability
- Project Completion Date
- Project Start Date
- Projection
- Marketing Promotional Content
- Property
- Proposal
- Prospect
- Prospecting
- Prototype
- Proxy
- Publishing
- Purpose
q
- QDF
- Qualification
- Qualitative user research
- Quality Content
- Quality Link
- Marketing Quality Score
- Quality score
- Quantitative user research
- Queries
- Query
- Query Deserves Freshness (QDF)
- Questioning Techniques
- Quora
- Quota
r
- Ramp-Up Time
- Ramp-up time
- Rank
- Ranking Factor
- Marketing Rankings
- Marketing Reach
- React
- Marketing Really Simple Syndication
- Really Simple Syndication (RSS) Feed
- reCAPTCHA
- Reciprocal links
- Reciprocal Links
- Reddit marketing
- Redirect
- Referral
- Referral Traffic
- Referrer
- Regular Expression (or Regex)
- Reinclusion
- Related Links
- Relevance
- Relevance score
- Marketing Remarketing
- Reporting view
- Reputation Management
- Request for Proposal (RFP)
- Responsive
- Marketing Responsive Design
- Responsive design
- Responsive web design
- Responsive Website
- Responsiveness
- Marketing Retargeting
- Retention Rate
- Marketing Return on Ad Spend (ROAS)
- Return on investment
- Marketing Return on Investment (ROI)
- Return On Investment (ROI)
- Revenue operations (RevOps)
- Revenue Per User
- Rich Snippet
- Robots.txt
- robots.txt
s
- S-Corporation
- Sales accepted lead
- Sales cadence
- Sales Coaching
- Sales coaching
- Sales content
- Sales cycle
- Sales Enablement
- Sales enablement
- Sales enablement tools
- Sales engagement
- Marketing Sales Funnel
- Sales funnel
- Sales kickoff
- Sales Methodology
- Sales operations
- Sales performance management
- Sales pipeline coverage
- Sales pitch
- Sales Playbook
- Sales playbook
- Sales plays
- Sales Process
- Sales productivity
- Sales-Qualified Lead (SQL)
- Sales Readiness
- Sales readiness
- Sales technology
- Sales Technology Stack
- Sampling
- Saving Job Applications
- Schedule of Liabilities
- Schema
- Marketing Schema Markup
- Schema markup
- Scope
- Scrape
- Screen Readers
- Screen Resolution
- Search
- Search algorithm
- Search Console
- Search Engine
- Search Engine Friendly URLs
- Search Engine Marketing (SEM)
- Search Engine Marketing(SEM)
- Search engine optimization
- Search Engine Optimization
- Search Engine Optimization (SEO)
- Search Engine Result Pages (SERPs)
- Marketing Search Engine Results Page (SERP)
- Search Engines & Results
- Search History
- Marketing Search Intent
- Search network
- Search Operator (also referred to as a search parameter)
- Search queries
- Search Query
- Search Rank
- Marketing Search Term
- Searching Information/Products
- Secondary Navigation
- Secure Shell (SSH)
- Segment
- Sending/Creating Receipts/Invoices
- SEO Competitors
- SERP
- Server
- Server Configuration
- Session
- Session ID
- Session recording
- Sessions
- Share of Voice
- Shared
- Shared hosting
- Short-term
- Sidebar
- Simple Mail Transfer Protocol (SMTP)
- Sitelinks
- Marketing Sitemap
- Sitewide Links
- Sketch
- Skyscraper technique
- Slidedecks
- Slug/Alias/Path
- SMART
- SME
- Social Media
- Social media traffic
- Social Selling
- Social selling
- Social Signal
- Sole Proprietor
- Solid-State Drive (SSD)
- Source
- SOW(Statement of Works)
- Spam
- Spider
- Split Testing
- SSL
- SSL Certificate
- Stakeholder
- Stakeholder
- Statement of cash flows
- Status Codes
- Sticky Elements
- Stock Imagery
- Stop Word
- Storyboard
- Style guide
- Sub Directory
- Subdomain
- Subsidiary
- Surveys
- SWOT
t
- Tags
- Taking Orders
- Taking Payments
- Target
- Target audience
- Target Market
- Target Prospect
- Task analysis
- Taxonomy
- Technical SEO
- Templates
- Terms of Service
- Threshold
- Time on page
- Time on Page
- Time on Site
- Title tag
- Title Tag
- TLD
- Toggles
- Tooltip
- Top-Level Domain (TLD)
- Top of funnel marketing
- Total Users
- Tracking code
- Traffic
- Transformation
- Transparency
- Tree testing
- Trend Analysis
- Trial balance
- Trust
- TrustRank
- TTFB
- TTL
- Twitch advertising
- Twitch live streaming
- Twitter promote mode
- Typography
u
- UI elements
- UI (User Interface)
- Uniform Resource Locator (URL)
- Unique Selling Proposition (USP)
- Unique value proposition(also referred to as a unique selling proposition)
- Unique visitors
- Universal Search
- Unnatural Link
- Up-lift
- Up-Selling
- URL
- URL Builder
- URL Parameter
- Usability
- Usability testing
- Useful life
- User
- User Acceptance Testing (UAT)
- User Agent
- User-centered design(UCD)
- User Engagement
- Marketing User Experience (UX)
- User flow
- Marketing User-generated Content
- User-Generated Content (UGC)
- User ID
- User interface design
- Marketing User Interface (UI)
- User interface (UI)
- User interview
- User journey map
- User research
- User Retention
- User stories
- User testing
- User Testing
- UTM Tag
- UTM tracking code
- UX) Audit
- UX design
- (UX) Documentation
- UX strategy
- UX (User Experience)
- UX writing
v
- Valuation
- Value
- Value messaging
- Value proposition
- Variable costs
- Variation Order
- Vector/Raster
- Version Control/GIT
- Vertical
- Vertical Search
- Video marketing
- Viewports
- Views
- Views per User
- Virtual Assistant
- Virtual Private Network (VPN)
- Virtual Private Server (VPS) Hosting
- Virtual selling
- Visibility
- Visit
- Visual design
- Marketing Visual Hierarchy
- Voice of the Customer (VOC)
- Voice Search
- VPN
w
- WAF
- WAMP
- Waterfall
- Web Host
- Web Host Manager (WHM)
- Web Hosting
- Web Page
- Web spam
- Webinars
- Webmail
- WebP
- Webpage
- Website
- Website analytics
- Website Analytics
- Website Builder
- Website Migration
- Website Navigation
- What You See Is What You Get (WYSIWYG)
- White Hat
- White Hat Marketing
- White Papers
- White Screen of Death
- White space
- Whiteboard challenge
- Whitespace (negative space)
- Why
- Win/loss rate
- Win Rate
- Wireframe
- Word Count
- WordPress
- WordPress auto-update
- WordPress Database
- WordPress Hooks
- WordPress Hosting
- WordPress Multisite
- WordPress Pingback
- WordPress Private Page
- WordPress Sidebar
- WordPress Slug
- WordPress Staging Environment
- WordPress Tags
- WordPress Widgets
- Working capital
- Working Capital
- Working Capital (WC)
x
- XML
- XML sitemap
- XML Sitemap
y
- Yahoo
- Yandex
- Yelp
- YouTube
- YouTube advertising
