This regional home improvement company had hit a ceiling with their marketing. Flyers sat in recycling bins, generic newsletters went unopened, and their sales pipeline wasn’t moving. They needed a sharper way to connect with the right households — without wasting budget on the wrong ones. That’s where DirectTouch came in: managed direct mail that put tailored offers in front of the right people at the right time.
We implemented DirectTouch, a managed direct mail service designed to cut through noise and reach qualified prospects.
Campaigns were segmented by neighborhood and customer profile.
Personalized mailers were professionally designed and delivered on schedule.
Performance was tracked, closing the loop between spend and outcomes.
This shifted their outreach into the Web Presence, Conversion, and Insights layers of Modern Business Infrastructure, with DirectTouch running as a managed service.
Campaigns reached the right homes at the right time.
Mailers looked professional and reinforced brand credibility.
Clear reporting tied spend to actual responses.
Freed internal staff from manual campaign setup.
Over four months, the home improvement company saw:
+40% in lead generation
+30% in conversions
+20% in customer engagement
“DirectTouch helped us stop wasting on flyers and start mailing with purpose.” — Marketing Director
Explore managed direct mail with DirectTouch
Pair it with PartnerCRM for deeper customer tracking
Ready to stop guessing with flyers and start mailing with purpose? DirectTouch gives you managed campaigns that reach the right homes at the right time. Talk to us today about launching your first segmented direct mail run.
