A small retail business in Atlanta needed more than email blasts to fill the shop during promo periods. Their customers weren’t seeing offers in time, and foot traffic lagged. With DirectTouch, they gained a direct line to shoppers—timely, personalized messages that translated into real visits and stronger repeat sales.
Customer engagement dipped hard in slower months.
Promotions weren’t reaching people when it mattered.
Email alone wasn’t enough to drive traffic or repeat sales.
Lack of real-time communication meant missed revenue.
We implemented DirectTouch, part of the Modern Business Infrastructure’s Conversion + Automation layers. The store used it to:
Automate SMS and email campaigns for promos, reminders, and loyalty rewards.
Segment customers by purchase history for tailored messages.
Deliver time-sensitive offers that created urgency and action.
Customers got timely, relevant promos they actually used.
Automated campaigns ran reliably without extra staff effort.
Segmentation built loyalty and higher repeat purchases.
Promotions stopped getting buried—offers reached customers directly.
In just three months:
+25% in-store visits
+20% promo sales
+30% customer retention
“The promos finally got seen—and acted on.” — Store Owner
If your promotions aren’t filling the store, DirectTouch puts your offers where customers will notice and act.
