B2B Buyers Journey
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B2B Buyers Journey

 

72% of B2B buyers start their journey online.

 

Source: Salesforce (5 Emerging Business Commerce Trends That Could Impact Your Business). August 2022

 

72% of B2B buyers start their journey online.

 

Source: Salesforce (5 Emerging Business Commerce Trends That Could Impact Your Business). August 2022

Time Consideration
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Time Consideration

 

Only 17% of the time considering a purchase (B2B buyer) is spent with potential suppliers.

 

Source: Gartner (The B2B Buying Journey Report). 2020

 

Only 17% of the time considering a purchase (B2B buyer) is spent with potential suppliers.

 

Source: Gartner (The B2B Buying Journey Report). 2020

B2B Purchase Process
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B2B Purchase Process

 

65% of the B2B buyers who self-navigated the purchase process achieved a high-quality deal.

 

Source: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce). 2022

 

65% of the B2B buyers who self-navigated the purchase process achieved a high-quality deal.

 

Source: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce). 2022

Platform Purchases
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Platform Purchases

 

74% of B2b respondents said they use online platforms to purchase products

 

(BigCommerce)

 

74% of B2b respondents said they use online platforms to purchase products

 

(BigCommerce)

Millennial Buying Decisions
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Millennial Buying Decisions

 

Millennials are involved in 73% of all B2B buying decisions.

 

(TechJury)

 

Millennials are involved in 73% of all B2B buying decisions.

 

(TechJury)

Gen Z Buyer Cycle
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Gen Z Buyer Cycle

 

Even more important, Gen Z is now part of the buyer cycle, and their buying habits are radically different from either of the generations preceding them–they’re quicker to be turned off by a bad buying experience and willing to tolerate less back-and-forth from brands.

 

(Digital Commerce 360)

 

Even more important, Gen Z is now part of the buyer cycle, and their buying habits are radically different from either of the generations preceding them–they’re quicker to be turned off by a bad buying experience and willing to tolerate less back-and-forth from brands.

 

(Digital Commerce 360)

Older B2B Buyers
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Older B2B Buyers

 

Older B2B buyers are increasingly picking up their younger counterparts' habits to stay current on current trends, so it’s essential to keep current.

 

(Harvard Business Review)

 

Older B2B buyers are increasingly picking up their younger counterparts’ habits to stay current on current trends, so it’s essential to keep current.

 

(Harvard Business Review)

Website Trust
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Website Trust

94% of people don't trust outdated websites.

(Source: YouGov)

94% of people don’t trust outdated websites.

(Source: YouGov)

Mobile Load Times
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Mobile Load Times

53% of the time, visitors to mobile sites leave a page that takes more than three seconds to load.

(Source: Think with Google)

53% of the time, visitors to mobile sites leave a page that takes more than three seconds to load.

(Source: Think with Google)

User Experience
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User Experience

89% of consumers shop with a competitor after a poor user experience.

(Source: WebFX)

89% of consumers shop with a competitor after a poor user experience.

(Source: WebFX)

Website Credibility
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Website Credibility

Judgments on website credibility are 75% based on a website’s overall aesthetics.

(Source: BCS)

Judgments on website credibility are 75% based on a website’s overall aesthetics.

(Source: BCS)

UX ROI
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UX ROI

Every $1 invested in UX results in a return of $100.

(Source: Forrester)

Every $1 invested in UX results in a return of $100.

(Source: Forrester)

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